As an in-house video producer and graphic designer I am able to engage in all aspects of the creative process: concept, writing, storyboards, sourcing talent, crew, locations, props, music and finally editing it all together into a finished piece. I love telling stories and luckily, storytelling is all the buzz in marketing these days. For me, it has always been at the core of my personality, my work and my life.
"Facts tell, stories sell", have you heard this? I love this phrase and I could not agree more. Surprisingly though, this is probably one of the most difficult concepts to imprint on my students and the people I create content for. Thankfully, with the advent of storytelling being much of the focus in modern day marketing, storytelling thrives beyond its usual places, like books and movies.
I have produced over 300 marketing and training videos for Regency (I kind of lost count). They didn't always take advantage of a professional film crew, actors, cinematic music or high quality 3D animation. So it has been one of my greatest pleasures to be able to grow Regency's video marketing into the industry leading productions featured around the world today.
Storytelling in video marketing has boosted metrics and conversions year over year since we started down this path, while paving the way for all our social media marketing efforts. It's a very satisfying feeling having helped to usher in new programs that generate results and surpass what our competitors are doing. Here are some of my latest videos.
My Roles: Producer, writer, storyboard, editor, art direction and props. Source talent, locations, music and crew.
Filmed on: Panasonic Varicam/RED/DJI Mavic
It all starts with a great script. I had the idea for a while to centre the story around warmth, but not just in front of the fireplace. From the heart and with tonnes of passion, Regency stands out from other fireplace manufacturers and it really shows in this piece.
I started with MS Paint on Windows 3.1, installed on a loner laptop with a cracked screen, and have been fortunate to enjoy a design career spanning two decades ever since. Being a Jack-of-All-Trades designer means I enjoy embracing many mediums while trying to push boundaries and maintaining focus on design that produces results (views, shares, leads and sales). But mostly I want to move people and help them understand something they did not before. Good design is the result of asking questions, toiling over concepts, harnessing the strengths of others and finding that "a ha" moment. Then comes the actual design part.
Send me a message and I will get back to you!