Storytelling is all the buzz in marketing these days. For me, it has always been at the core of my personality, my work and my life. I love stories.
"Facts tell, stories sell", have you heard this? I love this phrase and I could not agree more. Surprisingly though, this is probably one of the most difficult concepts to imprint on my graphic design students and the people I create content for. Thankfully, with the advent of storytelling being much of the focus in modern day marketing, storytelling has begun to thrive well beyond its usual places, like books and movies.
Over the last 10 years or so I have produced well over 200 marketing and training videos for Regency. They didn't always take advantage of a professional film crew, actors, cinematic music or high quality 3D animation. So it has been one of my greatest pleasures to be able to grow Regency's video marketing into the industry leading productions featured around the world today. Here are some of my latest efforts.
I started with MS Paint on Windows 3.1, installed on a loner laptop with a cracked screen, and have been fortunate to enjoy a design career spanning two decades ever since. Being a "Jack-of-All-Trades" designer means I enjoy embracing many mediums while trying to push boundaries and maintaining focus on design that produces results (views, shares, leads and sales). But mostly I want to move people and help them understand something they did not before. Good design is the result of asking questions, toiling over concepts, harnessing the strengths of others and finding that "a ha" moment. Then comes the actual design part.
Some message wheeee hooray