Storytelling is all the buzz in marketing these days. For me, it has always been at the core of my personality, my work and my life. I love stories.
"Facts tell, stories sell", have you heard this? I love this phrase and I could not agree more. Surprisingly though, this is probably one of the most difficult concepts to imprint on my graphic design students and the people I create content for. Thankfully, with the advent of storytelling being much of the focus in modern day marketing, storytelling has begun to thrive well beyond its usual places, like books and movies.
For over 17 years I have been a creative firmly embedded in graphic design and video production for corporate, entertainment and product marketing initiatives. In todays story driven climate, I feel like I can thrive in my element. And it is a great deal of fun.
Science tells us that mathematics is the universal language, and I am not going to argue with that. However it does have its limitations. Try and communicate with a toddler using mathematics. Even many adults cannot comprehend mathematics outside of the basic needs in our daily lives. In my experience, the most universal language among humanity, is imagery.
From infancy we process and use the things we see to make sense of the world around us. For most of us, imagery is the single most powerful vehicle that is able to break through all the noise, cross language barriers, deliver a strong message, and leave a lasting impression on the viewer. We learned this likely even before we were painting on cave walls. The human brain is not a collection of words and numbers that come to the forefront when signaled. The human brain uses imagery. We think in images. As primal as that is, I didn't always know this.
Being a creative means always learning, always trying to better my work and understanding. I feel lucky to be able to work and learn with so many great and talented people, while being a part of creating such an amazing variety of digital and printed content. Design isn't just about making things look good , it's largely frought with solving problems. I believe if you engage the design process from a problem solving view, the results are consistently more satisfying for everyone.
I am always looking forward to the next project that literally has me sleepless with excitement and powering through, with caffiene infused vigor, the multitude of work involved in delivering engaging, results driven and shareable stories. Maybe we could make some together? I'd love to hear from you.